Tag Heuer Formula 1 Chronograph

Why we love this watch

The TAG Heuer Formula 1 Chronograph embodies the bold spirit of 1980s motorsport—a watch built for speed, precision, and everyday wear. Introduced after TAG’s acquisition of Heuer in 1986, it was the first model to carry the TAG Heuer name, signalling a new era for the brand. Its quartz chronograph movement, high-contrast dial, and racing-inspired bezel made it instantly recognisable on and off the track. Designed with the same energy that defined Formula 1 itself, it combined bright colour schemes and robust materials with Swiss precision timing. The collection’s enduring success led TAG Heuer to reimagine it for a new generation, keeping the chronograph DNA alive in today’s models. Loved for its sporty character and historical significance, the Formula 1 Chronograph remains one of TAG Heuer’s most iconic and approachable timepieces—a true celebration of the brand’s racing heritage.