Rolex DateJust 36

Why we love the DateJust36 on Jubliee

Few watches can claim the cultural and horological significance of the Datejust. Introduced by Rolex in 1945 to mark the brand’s 40th anniversary, the Datejust was the world’s first self-winding chronometer wristwatch to display the date in an aperture at 3 o’clock which was a defining innovation that went on to shape modern watchmaking. From its earliest references to today’s examples, the Datejust has remained a cornerstone of the Rolex collection, evolving subtly while staying true to its original design DNA. That continuity is precisely what makes it one of the most recognisable and respected watches ever produced.

This particular configuration highlights everything we admire about the model. The five-link Jubilee bracelet, originally designed specifically for the Datejust, offers exceptional comfort and flexibility on the wrist. Its polished and brushed links catch the light beautifully, delivering a sense of refinement without excess;  elegant, discreet, and unmistakably Rolex. Matched with the iconic fluted bezel, a feature traditionally crafted to reflect light while also serving a functional purpose in early waterproof cases, the watch achieves a perfect balance of heritage and sophistication.

Dial options remain timeless and legible, reinforcing the Datejust’s reputation as the ultimate everyday luxury watch. Whether worn daily or reserved for more formal occasions, it transitions effortlessly from business to leisure, day to evening. Beneath the surface, Rolex’s renowned automatic movement ensures outstanding precision, durability, and long-term reliability, all qualities that have made the Datejust a trusted companion for generations of collectors, professionals, and first-time buyers alike.

At Swiss Watch Club, we value watches that offer more than fleeting trends. The Rolex Datejust stands apart as a true icon: historically important, beautifully proportioned, supremely wearable, and endlessly versatile. It is a watch that never feels out of place, never goes out of style, and continues to define what a luxury everyday watch should be.