Cartier Santos

Why we love the Cartier Santos

The Cartier Santos is one of the most iconic timepieces ever created, and for good reason. Originally designed in 1904 for aviator Alberto Santos-Dumont, it was one of the very first wristwatches made for men which was a true revolution at a time when pocket watches were still the norm. Its instantly recognisable square case, exposed screws, and elegant Roman numerals have since become enduring Cartier signatures. Over the years, the Santos has evolved through countless variations – from the classic steel and gold combinations to modern automatic models – yet it has never lost the refined spirit of adventure that inspired its creation.